Frederic Couty
Senior Advisor, Packaging Export & Continuous Improvement of processes, Entreprise Competitiveness
International Trade Centre
Senior Adviser for Packaging at the International Trade Centre, is a transformative force in advancing packaging across the East African Community and the African continent. Through his vision, technical leadership, and unwavering commitment, he is elevating packaging from a hidden constraint to a strategic driver of competitiveness, export readiness, and SME growth.
Frederick’s work has brought governments, industries, and entrepreneurs to a new understanding of packaging as essential to value addition, food safety, and market access with focus on SMEs. His mentorship is strengthening institutions, empowering local professionals, and building capacity that will serve Africa for generations.
