Sidel, a leading provider of equipment, services and complete solutions for packaging beverage, food, home and personal care products, has opened a new office in Kenya, expanding its presence in the East African region.
The move heightens its support for its customers in East Africa, a key market for Sidel and one of the continent’s fastest-growing regions.
The new East Africa office will enable it to drive development in the region by working more closely with customers to provide them with dedicated engineering capability and on-the-ground customer service.
Based on over 170 years of proven experience, Sidel has shaped the factories of tomorrow across the globe through advanced systems and services, line engineering, eco-solutions, and other innovations.
With over 40,000 machines installed in more than 190 countries, the company will leverage on its global experience to deliver advanced solutions and services, from packaging and blowing to filling, labelling and packing, through to palletising, to bring innovation to the industry and deliver brand differentiation and competitive advantage for customers.
“East Africa continues to show impressive market growth in Sidel’s core business areas of beverages, food, home and personal care packaging.
“This is more than an office, it’s a symbol of our commitment to the African market, to our customers and to developing the skilled local engineering and operational talent pool,” says Vishal Gupta, Managing Director for Sidel Services East Africa.
Sidel prides itself in offering global experience paired with local expertise. The firm invests in the country and the region, partnering for growth whilst increasing customer satisfaction, added Gupta.
The new office, which was officially opened on 28th July, is located in the heart of the country’s capital Nairobi, alongside its parent company Tetra Laval as well as the African head offices of other international companies.
“Many of our valued customers and global key accounts have a strong presence in East Africa. We can now offer them fast, direct access to our expert engineers and dedicated local support service teams,” said Vishal.
Sidel is committed to contributing to the economic development of the region, enabling sustainable and responsible growth by delivering advanced packaging solutions that benefit customers at the lowest possible environmental impact.
Setting base in Kanya is set to stamp its presence in the African market, which it has been serving for many years through its collaboration with SBA, the official partner and representation of a couple multinational companies in Africa.
Under the new plan, the packaging solution provider will continue to work closely with SBA in East Africa, tagging it as its exclusive distributor of its spare parts.
Moreover, SBA will increase its commercial and service-based resource and focus in Ethiopia, Central and West Africa, using existing SBA offices in Côte d’Ivoire, Nigeria, Angola, Congo, DRC and Ethiopia.
Multinational companies have recognised the significant potential represented by East Africa especially Kenya, as its economy is buoyed to grow at an impressive rate.
Sidel’s competitor, KHS, manufacturer of filling and packaging equipment for the beverage, food, and non-food sectors, broken ground for the construction of state-of-the-art center in Kenya last year.
The regional hub, will feature a number of training and conference rooms, offices and a large warehouse for spare parts and installation tools. It is scheduled for completion in 2022.
You can read original story: https://www.foodbusinessafrica.com/packaging-solution-provider-sidel-expands-footprint-in-east-africa-with-new-office-in-kenya/